Popular services for the population in Europe. Options for ideas from Europe. EIC network free search for business partners in Russia and abroad

Wise businessmen with extensive experience and understanding of the essence of the laws of market development advise not to start your business journey in areas with high competition. They recommend looking for innovative products and services and occupying empty niches in which only a few currently operate.

It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the USA or European countries. Many of them are already successful and in demand abroad, but are not yet available to Russian consumers.

Processing of fruits and vegetables that have lost their marketable appearance

The relative abundance and marketing policies of grocery stores provide customers with the opportunity to choose vegetables and fruits. This picture looks especially vivid in supermarkets, where customers line up in long lines and examine each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of food, especially fresh food, is short. The supermarket management will have to throw away the leftovers.

But this resource can be used wisely and launch a line for processing illiquid goods and producing various food products from it: juices, jams and purees, fruit and vegetable salads, soups and cereals. We are not talking about rotten vegetables and fruits, but about those that have simply lost their marketable appearance. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.

Ecotourism

This is a very fashionable and promising direction. Relaxing in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract wealthy residents of megacities who are tired of the bustle of the city. Eco-tourism is an excellent alternative to boring luxury resorts and idle lounging on the beach.

Organizing such tours requires minimal costs and is not particularly difficult, but brings high profits. Eco-tourists do not expect comfortable conditions, they are looking for new, sometimes thrilling sensations, they want to test their endurance and get closer to nature at least for a short time. But it is still necessary to ensure the safety of customers.

Selling a liquid that repels water

A profitable business can be created by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquid. The surface treated with Ultra Ever Dry does not get wet or become contaminated with liquid concrete mixtures, oils, or liquid dirt. This product can be used at home, in construction and repair work, and in production.

The advantage of selling innovative products is favorable terms of cooperation from manufacturers and the opportunity to occupy a free niche.

Outsourced call center

More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. Most effective method, which allows you to inform about new offers, conduct surveys and provide a full-fledged service - telephone communication.

Only very large and successful companies have the opportunity to create and maintain their own call center at the proper level. Most enter into contracts with companies that provide this service on an outsourcing basis. To create such a center, you need premises, computer equipment, a single number, multi-channel communication with free incoming calls and special software. This service is extremely in demand.

Exclusive fragrances for every company

Researchers have long known about a person’s ability to perceive various odors on a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetology and food industries. But now in the USA and European countries a new, very interesting direction. For each company, a unique scent is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very powerful marketing technique - it endears visitors and allows them to remember each company by its smell.

In Russia, this direction is at the stage of development. There is no competition. A business that will create exclusive scents for customers and offer services in the form of installing atomizers and fillers with aromatic substances is doomed to great success and high profits.

Sale of door handles with disinfecting effect

Public institutions and transport, medical institutions, retail outlets and banks are visited by a lot of people throughout the day. What accumulates on door handles and handrails in the buildings of these establishments great amount microbes, many of which are quite dangerous, are known to everyone.

The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative Pullclean door handles. A dispenser with a disinfectant is installed inside these products. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.

The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each product at $200. Those who start offering these door handles to their customers will see significant profits, as this innovation has generated enormous interest. This is just the first of a completely new line of products. Soon new products will begin to appear on the market that will protect people from various viruses. This direction promises very optimistic prospects for entrepreneurs.

Terminals for selling rolls

This idea is a huge success in European countries. Manufacturers of special vending machines for selling drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for selling rolls.

Until this time, the dish could only be ordered in some restaurants and sushi bars. The technology for their preparation is simple, but requires precise adherence to proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought at a regular terminal. Those who have already purchased special machines talk about significant profits that exceeded the most optimistic forecasts. If you are already in the terminal service industry or are planning to enter this business, purchasing such a machine will be an excellent investment. The initial cost of the device is 150,000 rubles.

Advertising + weather forecast

The idea to combine clothing advertising with information about the current weather state came from a French company. Special software and a weather sensor are installed in the advertising billboard. Images of girls in outfits change depending on temperature and humidity. If it rains, the model is dressed in a raincoat and holds an umbrella; in hot weather, the girl wears a light dress; when it gets cold, she wears a warm coat or fur coat.

This technique has significantly increased sales for clothing stores, but can also be used in the restaurant business. For example, billboards can display dishes that are suitable for a certain time of day or recommended for consumption in specific weather conditions.

Custom houses

A wide selection of mortgage loan offers, the emergence of new building materials and “smart” technologies have increased the chances of every family acquiring their own home. Cottage villages growing like mushrooms after rain. House owners compete with each other in the size and beauty of their cottages, the originality of their garden plot design, install energy saving systems and other new items that allow them to get maximum comfort at a competitive price.

But many people want to get a unique home. The demand for custom projects is extremely high. If you work in the field of design and construction or are just planning to enter this business, occupy a niche in creating unusual houses. It’s still vacant here, but the number of people wanting to get unique housing or office space is growing at an incredible pace.

Temporary personal driver

This service was offered by one of the European taxi services. IN big cities many clients order a car every working day in order to take their children to school and get to work. In the evening the situation repeats itself - you need to call and wait for a taxi for a while to get home and go shopping. During the working day, for many entrepreneurs and office workers, traveling to a business meeting or other company matters also involves the need to use transport.

The essence new service– concluding an agreement with a taxi service for a certain period of time. The travel schedule and possible changes are discussed in advance. After this, the client receives a personal taxi, eliminating the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.

Wisdom has also been added to the main personality traits of a successful businessman. Work experience allows us to understand the essence of the laws of development and prosperity of certain market segments. However, there comes a point when competition in the main areas of business is so high that you have to borrow ideas from other countries.

The desire for European standards and the American way of life, the flooding of the Russian market with Chinese products are pushing people to look for ideas for implementing new areas of business in their country. Innovative products and services make it possible to occupy niches that are still free, in which only a few work today.

Options for ideas from America

• Selling unique cases for stylish and ordinary car models. This device protects against ultraviolet rays, precipitation and mechanical damage. Buying such a cover will cost a number of car enthusiasts less than repairing the hood or changing headlights. Russian entrepreneurs can try to purchase such cases in the USA and resell them at home.
• Construction of unique garages is unlikely to be as popular as in America. This niche is on Russian market busy, and the buildings are of great variety. There are also plenty of companies involved in individual design and design.
• Food truck moving around the city, very popular in the United States. The variety of food and accompanying performances by artists to brighten up customers' expectations attracts the attention of Americans. These vans are very popular in Washington. Whether anyone will be able to organize such a “nutritional and entertainment” business in Russia is a moot point. Strict sanitary and hygienic rules and huge competition in the catering industry have made the demand for such services minimal.
• Idea "taxi for animals" suitable for wealthy residents major cities, more precisely, for Moscow and St. Petersburg. The task is to accompany the animals to a specified location, in particular to a veterinary clinic.
• Personal consultations, popular in the USA, are unlikely to be in demand among Russians. Our people are more confident in themselves and usually don’t need anyone’s advice. The exception is lawyers, but this niche is so densely occupied that inexperienced beginners have nothing to do here at all.

You can learn some more interesting methods of earning money from the following video:

Options for ideas from China

• Work according to requests— resale of goods at low cost if you make purchases via the Internet. The cost of products in China is 50-60% lower than analogues in our markets. The advantage of a resale business is that in China you can find any product that is in demand in Russia - from ballpoint pens to medical and industrial equipment.
  Nowadays, small businesses are actively developing in Russia, which requires new types of equipment for their own production of construction goods, clothing, and household items. China is the most mobile country in introducing any new products.
• Opening a salon selling popular Chinese goods with the placement of the store’s website on the Internet. Need to organize courier service and postal delivery. Many citizens of the Russian Federation are embarrassed to go to cheap Chinese eateries. Selling small items online can bring good income to the store owner. Purchasing can also be done online. There is no need for large investments in this business.
• Organization of sales of piece goods. The essence of the idea is to purchase wholesale quantities of goods and package them in separate containers. The price will depend solely on the recognition of the product. If you manage to create a brand, then the initial cost can increase 2-5 times.
• Sale of gadgets is already being actively implemented in Russia, but the market niche is still not tightly filled, there is always room for innovation. New phones and software versions appear every day, replacing each other. Car recorders are popular. Their independent purchase in China will cost half the price of analogues offered by local wholesalers. With phones, the percentage of sales will be less, but they are often replaced.
  There is good demand for seasonal new items - sunglasses, sports and leisure equipment, as well as various electronic trinkets. All of these devices are good for inexpensive gifts to friends and acquaintances. There are many options here. The main thing is not to overdo it with the purchase of large quantities of goods, since the demand for these products is spontaneous.

Options for ideas from Europe

• Production of rubber paving slabs opens up considerable prospects. The ability to find clients is important. High level There is no competition in this segment yet. The business profitability level is approximately 40%. Rubber tiles have many advantages over analogues:
  • long service life - up to 20 years;
  • high resistance to fading and cracking;
  • no slip;
  • low cost (crumb rubber for the base can be obtained from old, disused car tires).

  Equipment required to start production: molds, vulcan press, dryer and dyes.

• Restaurant with calorie counting. This idea, with the number of calories indicated next to each dish on the menu, can be supplemented and developed further. For example, a person who has broken a calorie record can be given a bottle of champagne or a glass of wine.
• Snow advertising, which has found application in England, is unlikely to be appropriate in Russia, where there are posters and posters on every corner. It’s worth a try if winter next year pleases Russians with snow. Law enforcement officials can ban this business in its infancy.
• Unlimited taxi rides for a monthly fee. The high cost of gasoline and the insatiable desires of Russians will ruin a businessman who ventures into such a business in the first month. The investment is unlikely to pay off. Increasing taxi rental fees will scare away rare customers. The downside of the service is that it only operates within the city and is provided exclusively on an advance payment basis.
• Pizza in cup shape. The Russians liked the national Italian dish. And if you prepare dishes that have become one of your favorite snacks in edible cups, filling them with various fillings, this can turn out to be very convenient and popular.
• Processing of fruits and vegetables who have lost their external attractiveness. A huge number of supermarkets have appeared in Russia, where customers themselves choose the products they like. Preference is given to vegetables and fruits of the correct shape, without cracks or spots. All the rest are sent to the bottom drawers, where they continue to rot. If you conclude a lucrative contract with the directors of hypermarkets, you can open a profitable business processing fruits and vegetables into juices, dried fruits, soups and salads. Sales can be organized with the permission of the administration at the places where raw materials are purchased.

Variants of ideas from Japan

The Land of the Rising Sun offers many original ways of investing, but not all of them are applicable or appropriate in Russian conditions:

• Divorce ceremony for a nominal fee. There is nothing like this in Russia. Is it worth organizing such a business? You can try the idea as other services of banquet halls and restaurants. Perhaps decent people will want to part ways gracefully and find out all the pressing problems among their loved ones. Perhaps such an event will serve both spouses as a good lesson for the future. And friends and acquaintances will have no basis for gossip.
• Manufacturing of coolers. Applying them to the skin in hot weather reduces body temperature, making stuffiness easier to bear. Considering the hot summer in Russia, this idea is worth trying. The price of a can will be approximately $60. This cost may not be affordable for the average population, but there will definitely be clients vacationing in hot countries and at their own dacha.
• Making 3-D masks– production is expensive, but if a distribution channel is found, it is very profitable and profitable. The mask, made of high-quality material, fits on the face and is completely invisible. The business has been partially implemented in the Russian Federation, but the quality of the products leaves much to be desired.
• Practiced in Japan hotels intended for unmarried girls. In a limited and calm environment, they prepare themselves for married life. Such an idea is inappropriate and somewhat outlandish for Russia. However, you can use the idea to organize a version for couples who want to get married in the near future. Most likely, such a service will be in great demand if the price of a room for lovers is lower than the daily rental of apartments in Russian cities.
• One book store. There is no such practice of selling one printed publication for a certain period of time in Russia yet. Buyers often visit bookstores simply out of nothing to do, not even hoping to see the long-awaited book there. The new Japanese trend is not to overwhelm the reader with a large sentence, but to introduce him to a specific publication or topic. Perhaps this method of sales will be of interest to certain circles of book consumers. The most important thing is timely, targeted advertising. You can work according to requests.

When looking for business ideas that work, aspiring entrepreneurs often turn to the experiences of others. One of the most popular ways to find a business idea is to look at what is happening abroad.

It’s just worth considering that markets different countries are still very different from each other. It’s one thing to have developed economies like the USA and Singapore, which are head and shoulders above other countries in terms of development, and quite another to have Iran and Bangladesh, which are developing at a rapid pace, but only follow global trends, and do not set them.

Already today on the Russian market you can find a lot of ideas that have been picked up abroad. They differ only in the degree of borrowing. You can simply copy someone else’s idea and expect it to “take off” due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were so unlucky,” says Mark Kapchits, founder of the courier delivery management service Bringo.

This once again demonstrates that even the most fashionable and creative foreign idea may not be in demand in Russia. The whole point is that she's just not interesting. to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation and even the mentality of the population.

Blindly copy foreign idea not worth it. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We invite you to familiarize yourself with business ideas from abroad that promise to become especially popular in 2016.

Booking Platforms

We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and analogues of Airbnb are appearing in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully developing the market, but services aimed at business owners and allowing them to rent work space for a short time are just beginning to appear.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate events, weddings). Such a service can generate good income if you manage to attract a sufficiently large number of site owners and potential clients to cooperate.

This is proven by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation carried out transactions worth more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Sahakyants

Founder of BASH!Today

The idea for the business was born after deciding to hold a party one Sunday evening. The desire to gather guests and have a lot of fun ran into one obstacle: the lack of a suitable venue. In the end, we managed to find it, but during the search process I realized that I was far from the only one who was faced with the problem of lack of a suitable place for holding events.

I didn’t search for similar services in Russia or abroad until last fall. But in our country, until recently, there were no such services.

I can say that the world does not yet have a strong player in this area, such as Airbnb. The niche has not yet been occupied, especially in Russia.

Today, the BASH!Today service works only in Moscow, but it is planned to expand it throughout the country in the near future.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, selecting venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future in which refrigerators would automatically order food that was about to run out. But for now, most of us, in the old fashioned way, take a piece of paper with a list of groceries with us to the store. At the same time today for for the most part devices can be monitored one way or another using a smartphone.

But for now we are only skimming the surface: most of us do not go beyond using Fitbit. This is why creating smart products is a great business opportunity.

To make a device “smart,” you often just need to add a sensor and the ability to transmit data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, and the number of steps taken per day proves that making almost every accessory “smart” is beneficial.

Many people today track their activity and performance using watches, headphones, clothes and shoes

A quick look at the crowdfunding platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new “smart” devices are about to conquer the market. Among them, for example, a luggage bag Neit with tracking capability via GPS and device WiFithing, which remotely monitors the heating and lighting in your apartment.

In the near future, there will be an increase in the number of devices that will allow buyers to improve their kitchen without spending a lot of money. Among such inventions Smarter Mat- a rubberized mat that can be placed in a refrigerator or cabinet, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from an online store.

Another similar device - The Fridge Cam- can be built into any refrigerator. It takes a photo of what's in the refrigerator, along with the date, and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Buyers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel Natural beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today it is more important than ever for customers what exactly is included in their cosmetics. To see this, just visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from all over the world are presented. In February 2016, it attracted 33 thousand visitors.

It is obvious that natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, there is a growing number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends.

The easiest way is to start your own home production of natural cosmetics

Many do this, for example, making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can’t earn much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your website, signs up for a subscription for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make his own cosmetics.

You can work according to this scheme not only with components for homemade masks, but with ready-made products from foreign and Russian brands, which cannot be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes per year with organic creams, oils, “household chemicals,” products and even clothes.

The service began operating shortly before 2016, although its creator Tatyana Mikhailenko had the idea much earlier. Tatyana herself says that the idea was born out of a long-standing passion for “organic”, and was not spied on by foreign colleagues. This is probably true, but in the West, similar subscription services for organic cosmetics, for example, Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche can be said to be empty.

Business withInstagram

Unusual bars

Conventional bars and restaurants no longer satisfy millennials. Audiences aged 25 to 34 are looking for more original ways to spend free time. Today, young people, who most often spend money on entertainment, try to constantly gain some new experience.

You can play on this penchant for novelty by opening an unusual establishment. For example, a bar in which everything from the bar counter to the glasses is made of ice. Such establishments first appeared in Finland back in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafes where they eat in complete darkness are to the taste of the Russians. The first such establishment called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, similar establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do it easier and open a cafe with team sports games, for example, ping pong or darts. Or use modern technologies, as the coffee chain did ITBar, where instead of ordinary tables there are interactive ones. With the help of such tables, you can familiarize yourself with the menu, check your social network account, and even watch a movie. A total of four such coffee shops have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering today is going through a rather difficult situation.

Due to the crisis, many establishments had to close. This, on the one hand, is a big disadvantage, because it is quite difficult to develop in a falling market. On the other hand, the fewer players in the market, the fewer competitors you have. If you offer your customers an interesting way to spend their leisure time and reasonable prices, then you have every chance to successfully implement the idea of ​​your unusual cafe.

Some of the identified trends will be relevant throughout the world, others may remain unclear. In the Russian market you can find many examples of business stories that were successful abroad or, on the contrary, failed.

One way or another, before starting to implement a foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will encounter legislative restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.

Business ideas from Europe attract our entrepreneurs with their “freshness” and originality, and with the right approach they can be implemented in Russia.

No one can give 100% probability that a business idea will bring fame and fortune to its creator.

However, at the same time business ideas from Europe attract entrepreneurs with their “freshness” and originality.

Using the example of their “foreign” colleagues, they have the opportunity to observe the implementation of a plan, its strengths and weaknesses, and the perception of clients.

You can learn from other people’s experience and adapt other people’s ideas to Russian realities of life.

Moreover, the level of competition in this situation will be absent or so minimal that it will be possible not to pay special attention to it.

After all, owning your own business in the European way is, as a rule, something innovative that has not been implemented before.

An entrepreneur who implements business ideas from Europe is both a pioneer and a follower.

Therefore, this article offers a number of bright and unusual options for your own business.

All of them exist successfully in Europe, but are not yet represented in Russian-speaking countries.

Who knows, maybe you will be the one to implement one of them in Russia?

1) Scary business idea: letters from the other world

Where else could such a terrible idea for a business appear if not in the UK - the homeland of many famous creators of detective and horror books.

Its essence is that clients can send messages to family and friends after death.

Of course, having prepared in advance with the help of a special service.

The client can create up to 100 messages, indicating when and to whom they should be delivered.

The creators believe that their business idea will make it easier for the loved ones of the deceased to cope with his passing.

But considering that you can even attach photos and videos to the “last note,” it is possible to use them for other purposes.

For example, to convey the last will.

Of course, in conditions of absolute secrecy.

Can such an idea take root here?

Why not.

In the meantime, she receives numerous positive reviews from users.

True, this is a little strange fact.

After all, they can check his work only after death...

2) How do they do business cleanly in Europe?

“If you cannot be the first in a certain area, invent a new one in which you will become the first.”
Dan S. Kennedy. How to succeed in business by breaking all the rules

The importance of maintaining perfect hand cleanliness is especially well known to pedantic housewives and, of course, doctors.

Especially for the latter, an innovative PullClean device was created, which is gradually finding its place in Europe.

It appeared, like the previous business idea, in the UK.

The essence of PullClean is that this device allows you to quickly and easily disinfect your hands with a special substance.

What is its innovation, you ask?

The fact is that PullClean is built into the door handle.

Thus, every time you open the door, a person has the opportunity to return the cleanliness of their hands to normal with a light second press.

After all, door handles are one of the main places where germs accumulate.

That being in a hospital can even be dangerous.

That's why the creators have high hopes for their business idea and its spread in Europe.

Indeed, in addition to practical benefits, PullClean creates a special reflex: open the door - disinfect your hands.

There is also potential for the development of this business idea in our country.

After all, PullClean can be used not only in public hospitals, but also in private clinics, in some types of industries and even in public toilets!

3) Business idea from Europe: eco-friendly living

Many people have begun to pay closer attention to environmental issues.

In Russia, the trend is not yet as popular.

But many business ideas from Europe are built around this area.

Every conscious citizen strives to live in a way that does not harm the environment.

One of the most pressing and major problems is waste.

A new invention – “Ooho” – will help partially deal with it.

It is a transparent capsule with drinking water inside.

What makes this business idea unique?

First of all, the fact that the capsule can be biodegradable without any consequences for the environment.

And most importantly, you can eat it!

Yes, you got it right.

Ooho is a stylish, safe and edible water transfer container.

In Russian-speaking countries, where simple waste sorting is difficult to implement, such a business idea from Europe is unlikely to have a chance of success.

But it has great potential in the future.

After all, the ideas of eco-life are little by little beginning to conquer the minds of Russians.

Finally, here is a diagram of waste production by the average citizen:

4) Business idea from Europe: a few more words about garbage...

One of the significant waste items is organic waste.

As a rule, unlike paper or glass, organics are not sent for secondary production.

The business idea in question from Europe is the processing of vegetables and fruits into juices.

Not simple, but not beautiful enough to put on display.

Indeed, in Europe such a situation is impossible as in the countries of the Russian Federation, when beaten, rotten and simply ugly products are on display along with the rest.

Except that sometimes they are sold at a discount.

In the UK, one of the supermarkets (Sainsbury’s) decided that throwing away fruits and vegetables for being unsaleable is wasteful.

That's why they started making soups and juices from them.

They also created a department where products that look far from canonical are sold at a 30% discount.

5) Business idea from Europe for the confused

How often have you run out of the house and couldn't find your keys?

Of course, this situation is familiar to everyone.

And you could avoid it again if you used smart Estimote Beacons stickers.

This business idea originated in the USA.

Smart stickers are special beacons that can be attached to any surface.

They contact mobile phones and transmit the necessary information to them.

The example of losing your keys is just a small everyday situation in which this wonderful business idea can come in handy.

In Europe, such navigation is used to help blind people navigate space.

Beacons also make it easier to navigate in stores.

Estimote Beacons themselves are, of course, patented.

But Russian entrepreneurs should pay attention to the principle of operation.

After all, if such a business has appeared and is developing in Europe, it means that the population has a need for it.

6) A wonderful pot originally from Europe

This business idea from Europe, created by Seunbing Yeung, cannot but be considered as very promising.

He invented a special design for a pot for indoor plants.

At the bottom there is an ordinary pot in which a flower grows.

But at the top there is a nice cloud, which is a water reservoir.

The trick is that its holes allow liquid to pass through in very measured doses.

Now you can eliminate the problem of irregular watering of plants - the process will happen automatically.

An excellent solution for those who often travel on business or simply forget to keep an eye on their green “pets”.

Russian housewives have a whole range of ways to regulate watering.

But no one will refuse something so simple and stylish!

7) A godsend for parents from Europe

In search of a successful business idea from Europe, entrepreneurs should pay attention to products for children.

After all, every parent wants their child to have the best.

A Swedish business idea that is now gaining popularity in Europe is Tinitell.

The most basic of all existing mobile phones, made in the form of a bracelet.

It is designed so that young children can contact their parents if they are not yet ready to use a smartphone for this purpose.

Perhaps in Russia such a business idea has a greater future than in Europe.

After all, in addition to the inconvenience for the child, we have two more arguments against buying a smartphone: carrying a regular phone is dangerous, and besides, a child can quickly break it.

And the video below talks about another business idea from Europe,

which will make life easier for many car enthusiasts:

8) Please, a package of wine!

Wine is one of those alcoholic drinks, which even doctors recommend taking in minimal doses.

Although few people actually follow this recommendation to improve digestion or sleep quality.

Be that as it may, busy people will appreciate a business idea from Europe - wine in doy bags.

They hold exactly a glass of wine - just as the doctor ordered.

Down with unnecessary snobbery!

Consumers get the opportunity to forget about the corkscrew and sip wine from the bag on the go.

Whether a business idea has the right to be implemented in the Russian Federation is a controversial question.

Perhaps we should consider such packaging for another alcoholic drink?

Just because an idea took root abroad and brought fame and fortune to its creator, doesn’t mean it will work for you too.

We have to take into account many factors: different advertising campaigns, demand for the product on the market, consumer readiness for innovation, mentality.

But if you are ready to draw up detailed business plans and analyze the market situation, business ideas from Europe can be a treasure trove of great ideas for you!

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Europe is a recognized leader in the number of creative ideas for new businesses. The specifics of life and mentality contribute to the emergence and subsequent implementation of non-standard projects. They are quickly gaining widespread adoption and impressive revenues. Startups that are successful in the West may well become profitable businesses – both in Russia and in other countries. The new 2017 items discussed below can become a source of inspiration for finding a successful investment of money and effort.

1. Ideal jeans store for men

It's rare that a man likes to hike for hours. shopping centers in search of the necessary thing. The problem is with the visual choice of model and suitable size. A real find for male representatives was the Hointer jeans store. The simple and functional layout of the product, modern technology and the lack of intrusive service attract men like a magnet. The jeans are not folded in neat piles, but are hung with the front side facing the buyer, each in a single copy. Using the QR code on the labels, you can easily find out which of the fitting rooms already contains the desired model of the appropriate size. After trying on the jeans you like are taken to the checkout, those that don’t fit are sent to a special hole. The advantage of such a store is significant savings on square meters and employees.

2. Shopping with delivery to the place of arrival

A relevant service for cities with an airport will be the delivery of groceries after an online order to the place of arrival. Tired passengers will be grateful for the opportunity to go home without queuing at supermarkets. The idea was implemented by the Woolworths chain of stores in Melbourne (Australia).

3. Products without packaging

The Bulk Barn company offers loose, and most importantly, cheap goods: cereals, nuts, teas, pastries, dried fruits and much more in large vending machines with transparent walls. The lack of packaging greatly affects the price. Since its inception, the company has expanded to 200 branches and increased its product line to 4,000 items.

4. Weight controlled restaurant

The fashion trend for a beautiful athletic body has made the idea of ​​opening a restaurant where you can calculate your dinner based on the number of calories truly “golden.” This service is successfully offered by the Hitzberger restaurant (Switzerland).

5. A restaurant with the opportunity to earn money for visitors

The Logbar bar in Japan gives its visitors the opportunity to create their own cocktail recipe on the iPad. The bartender will mix the ingredients, and the visitor will enjoy the taste of his invention. You can give the drink a name and save it in the bar map. If another visitor chooses the invented cocktail, the author will be credited 50 yen for each new order.

6. Cafe for cyclists

A healthy lifestyle and the desire to help the environment increase the number of bicycles in cities every year. People began to often switch from cars to two-wheeled vehicles, while the infrastructure of cities is well developed for the former, but neglects the latter. In Zurich, cafes where you can have a snack without getting out of the saddle are very popular. There are special tables for parking, where meals are taken. Convenience and accessibility attract not only bicycle riders, but also motorists and pedestrians.

7. Automated bike rental

As with the bike café idea, the offering is influenced by modern lifestyles. For those who do not have the opportunity to buy a bicycle, instead of a taxi and public transport rental service will be in demand. The delivery points are automated and brought to perfection. Anyone can take a vehicle in a few seconds, pay for it in cash or by card, and rent it out for a similar rental without bothering themselves with the journey back.

8. Free gym

Expensive memberships become a barrier for everyone who wants to visit the gym. What are the benefits of opening a free gym? A huge flow of customers and the opportunity to receive large incomes from the sale of related products and advertising space.

9. Pizza in a cone

Pizza in its usual form is a costly food in terms of production time and inconvenient as an “on-the-go” snack. The Italians came up with a way out of the situation. The dough is made in advance and rolled into a cone, which, when ordered, is filled with filling and brought to readiness in the oven. Compact in size, convenient for a quick snack, crispy and endlessly tasty, PizzaCono is gaining popularity in all cities of the world. The idea would be a great startup in a city where it has not yet appeared.

10. Vending machine for tourists

Towels, umbrellas, sunglasses, toothpaste and other essential items for any trip are often forgotten at home. In Germany, they came up with the idea of ​​installing the Berlinomat Design Automat, which supplies travelers with everything they need at train stations and airports.

11. Hotel for children

An excellent solution for parents who have no one to leave their child with during an event or trip. The hotel is a camp available at any time of the year, where the baby will be looked after by experienced educators, entertained by animators, looked after by doctors and given delicious food by the chef. Given the busyness of modern parents, the idea has become widespread in the West.

12. Sausages with drawings

An amazing invention for children came from the Feldhues company (Germany). It was proposed to make sausage in such a way that when cut, you get pieces with pictures: bear cubs, hares, dolphins and other cute pictures. Over time, a range for adults and a service for making individual designs appeared. The result of a successful business proposal was the expansion of a small store to three plants with a wide range of products.

13. Tours for tourists with impaired vision

Services for people with disabilities are beginning to be in widespread demand. In the process of preparing trips for people with low or no vision, groups are recruited, half consisting of tourists with good vision, who help the first to enjoy the trip and experience the beauty of the surrounding places.

14. Vending to relieve stress

The European fashion for psychotherapists, trainings and other things that help restore emotional health has moved to a new level. A business idea in the form of placing machines on the street to release negative emotions began to gain popularity. For example, the machine will dispense dishes that can and should be broken. After which a special employee will clean everything carefully and quickly. The service is in demand among young people and teenagers who burn off energy and have fun with the help of power.

15. Shop with food kits based on recipes

The idea is suitable for both gourmets and busy people who don’t want to spend a long time searching the store shelves for the products they need. An example of successful implementation was the Kochhaus chain of stores. All goods inside are on separate tables, on which photos of dishes with descriptions are located and the necessary ingredients are selected in the right proportion. Perishable foods are placed in refrigerators next to tables.

16. Printing short messages

Important, valuable information for many remains forever in our computers and smartphones. Tx.to company offered a unique opportunity to print and save all valuable correspondence as a keepsake. The service makes it possible to archive correspondence from any messenger (viber, whatssapp, and others).

17. Barzahlen service for online stores

For those who don't accept credit cards and is not friendly with Internet banking, a system has been developed that allows you to print a receipt with a barcode when purchasing online and pay for it at any convenient store (which is a partner of Barzahlen) at the checkout, after which the seller of the online store will immediately send the goods.

18. Narrow professional consultation

The idea of ​​Michael Franke, an insurer from Germany, became a successful satrap. The entrepreneur helps his colleagues understand the nuances of insurance offers, identify pitfalls, compiles and publishes company ratings.

19. Pay for travel with a smartphone

Every second European from developed countries has an application installed on their phones that allows them to pay for travel directly on their phone. The idea is suitable for proactive entrepreneurs who are able to take on complex organizational issues.

20. Smart technologies

The Babolat Play company (France) proposed a tennis racket that can monitor the game online and analyze its indicators, which makes it possible to adjust the tennis player’s game in time. The idea is also relevant for other areas of life. The introduction of such technologies makes people's lives easier and raises the level.

21. Window rental service for advertising

A new product from Holland is advertising on the windows of buildings. Owners of premises register in the “Add My Window” project, the system evaluates the location and their business. After the assessment, company managers send advertising perforated stickers that transmit light well and do not affect the interior lighting of the premises. Monthly payment to landlords is 150 euros.

22. Mobile hotel

Whitbread's Scandic To Go hotel stays wherever the guest wishes. Fields, meadows, roadside areas: any place accessible for a trailer. The service is becoming increasingly in demand due to the growing desire among tourists for a secluded holiday in comfort. For a night spent in a mobile hotel, you will have to pay $328.

23. Twitter hotel

A hotel called “SolWave” offers sociable tourists a vacation with Twitter services. Guests can chat in a general chat, make acquaintances, participate in competitions and sweepstakes, and talk in private rooms for four. To order drinks, just leave a message with the hashtag #FillMyFridge. With the popularity of social networks, this is a relevant idea in any country.

24. Renting identical cars

The Silvercar company can be considered a successful startup that gained rapid popularity and good income. The peculiarity is that the company rents out cars of only one make and model – AudiA4. Customers do not have to get used to new cars every time, and it is profitable for the company to serve similar models. All the necessary data on city navigation is integrated into the car control panel, and you can order a car from your smartphone through the application.

25. Chocolate construction set

The idea was realized in France by designer Elsa Lambina. The buyer is offered a choice of milk, white and dark chocolate in the form of squares, into which a chocolate bar is usually divided. You can choose any filling and insert it yourself into special holes. There are recesses at the top for decorative elements. Such homemade chocolate is in unprecedented demand as gifts for dear people.

26. Coworking center

Free space for communication or work. A modern alternative to cafes, restaurants, libraries and other places where it is customary to spend free time. Payment occurs only for hours spent inside such a center.

27. Hotel for flowers

For travelers going on a long journey, those who are planning to make repairs or have other reasons for leaving flowers without care for a long time, the idea of ​​a plant hotel has appeared and has successfully shown itself.

28. Virtual presence

LiveLike VR is a project that, using virtual reality, allows fans to “be present” at the stadium where their favorite team is playing in real time.

29. Scented varnish coatings

Nail polishes usually have a strong, unpleasant odor. A solution to the problem, which made fashionistas very happy, was proposed by Revlon. The brand has released a series of Parfumerie coatings. The entire line has pleasant, delicate scents that last for 3 days.