Kidzania is a children's city of professions. “KidZania is a city where children decide who to be. Kidzania Children's Occupational Park

On January 28, the official opening of the borders of the KidZania educational and entertainment center took place. The ceremony began with a welcoming speech by Moscow Mayor Sergei Semenovich Sobyanin, in which he noted that one of the capital’s priorities is the development of educational out-of-school institutions. And the opening of KidZania, a socially significant project focused on early career guidance for children, becomes a landmark event for the city.

The guests gathered in the waiting room of the Moscow KidZania airport were greeted by Gevork Sargsyan, General Director of KidZania in Russia, Javier Lopez Ancona, founder and president of KidZania, Maxim Sterlyagov, General Director of the AVIAPARK shopping center.

But the key guests were, of course, the children! Dressed in costumes of firefighters, confectioners, doctors and other professions, young visitors to the park cut the red ribbon and after the performance of the KidZania anthem by Ragda Khanieva, finalist of “The Voice. Children" and the owner of the first mini-city passport, ran into a new world for themselves, where a full-fledged life is now in full swing!

Kidzania is a mini-city for children from 4 to 14 years old, a place where they can try themselves in various professions. An important goal of KidZania is to show children the various opportunities that await them in the future, set the right vector for their development and help them choose their favorite specialty. That is why everything in the city is as close as possible to real life: young visitors to KidZania acquire useful professional and social skills, receive the basics of financial literacy, learn to set goals and achieve them independently.

Legend has it that once upon a time, children from all over the world united and, deciding that the adult world was far from perfect, founded their own country - KidZania. In order to consolidate the basic foundations, the Declaration of Independence was drawn up, which defined six rights of every child: the Right to be, the Right to know, the Right to create, the Right to share, the Right to care and the Right to play.

Since then, the geography of KidZania has been rapidly expanding: Russia becomes the 18th country, and Moscow the 21st city of its presence. You can cross the border of Moscow KidZania in the AVIAPARK shopping center on Khodynsky Boulevard, where it occupies an area of ​​10,000 m². Moscow KidZania can already be called the largest and most high-tech in Europe. More than $30 million was spent on the construction of the city. It is expected that about 1 million guests will visit it this year.

The entire territory of KidZania is created as an inclusive educational and gaming space, a safe and accepting environment, where they are ready to meet any child and help him participate in what is happening, using modern and effective strategies for involving and including children with special needs in play and communication. The Naked Heart Foundation is helping the KidZanian government create a fully inclusive environment for children and adults with developmental disabilities. Natalya Vodianova became the goodwill ambassador of Moscow KidZania.

The city was built in partnership with leading Russian and international companies such as: Alfa-Bank, AlfaStrakhovanie, MTS, STS Media, Europe Plus, LG Electronics, MEDSI, INVITRO, Colgate-Palmolive, Rosinter Restaurants (TGI Fridays, IL Patio, Costa Coffee ), Perekrestok, Detsky Mir, Baskin Robbins, Nezavisimost Group of Companies, Ferrero (Kinder® brand), Roscosmos and ORKK, Russian Post, ALROSA, Buro 24/7, Bosco di group of companies Ciliegi, open arts festival "Cherry Forest", PepsiCo (Orchard, Lipton Ice Tea), Unilever (Lipton), BIC Kids, Danone (Rastishka, Aktikids, Danone, Tema), PappaRoti, "Ptifour", Gruma corporation (Mission brand ), Castrol, Samsung, Gett, Canon, ILE DE BEAUTE, MaximaTelecom.

Kidzania has everything that is necessary for the full life of any city: from various infrastructure facilities to its own system for obtaining citizenship, language, kidzo currency and anthem. In order for the time spent in the city to be as interesting and useful as possible, children need to work, choosing from more than a hundred professions

Each thematic area in the city is thought out in detail and recreated together with partners.

Alfa-Bank teaches financial literacy and cash collection skills in the bank's children's branch and vault. Alfastrakhovanie takes care of guests and residents of the city, insuring burning buildings and motorists. LG Electronics provides Moscow KidZania the latest system air conditioning and professional displays, and invites children to plunge into the smart and high-tech world of secret agents in a special school. At the Medsi clinic, children can work on an ambulance, conduct an examination of a patient, and become a professional team of surgeons for an operation to remove appendicitis. In the INVITRO laboratory, Kidzanians master the procedure for drawing blood and perform its microbiological analysis. Colgate Dentistry not only teaches visitors how to care for their mouth, but also teaches them how to treat tooth decay. At the STS studio, children can try themselves as presenters, cameramen, actors, creating news and filming a sitcom. In “Perekrestok” and “Children’s World”, young guests of KidZania make purchases with their earned kidzos, and also try themselves as a cashier and a marketer, respectively. Thanks to MTS, children can appreciate the role of mobile communications and the mobile Internet in modern life and personally participate in the modernization of the telephone exchange. In the editorial office of Bureau24/7, at the Europa Plus radio station and at the Faculty of Journalism at KidZania University, children can learn the profession of a journalist. And by going to work at the local Russian Post office, they will ensure timely delivery of correspondence and parcels throughout KidZania. The Chereshnevy Les Open Arts Festival and Bosco Fresh help develop artistic skills at the acting academy and model school, after visiting which children go to perform on the stage of the Bolshoi Theater of KidZania. Children can study different forms of painting and, using their imagination, create their own paintings at the BIC Kids art school. Rosinter Restaurants has opened several Costa Coffee coffee shops in the park, as well as TGI Fridays and IL Patio, where you can not only have a snack, but also cook burgers and pizza, and children can do this together with adults. Baskin Robbins offers children ice cream, and the Petitfour confectionery will feed guests sweet desserts and teach them how to create profiteroles, tartlets and other pastries. At the Kinder factory, children can make their own real chocolate bar. You can create your own look for all occasions in the beauty salon ILE DE BEAUTE. And in order not to miss anything and to better navigate the city, you can go on an exciting bus tour in KidZania with Gett. Technical partners Samsung and Canon are helping the KidZania government create a high-tech city. Throughout Moscow KidZania, free Wi-Fi AURA from MaximaTelecom is available to residents and guests.

Kidzania also has its own program for the youngest guests. In the cozy kindergarten "Tyoma", children under 4 years old will enjoy educational games and delicious treats from "Tyoma", and the Guardians of Rights - Urbano, Chica, Vita, Bebop and Bachi - will always meet in their Residence. In the meantime, parents can go to the recreation area, where they can either simply take a break from city activities or listen to an interesting lecture.

“Moscow KidZania is opening, but it is very important to note that the park will not stop in its development, it will grow and change. And this once again emphasizes the importance of connection with reality, the relationship between the changing reality and the park,” adds Gevork Sargsyan.

Thus, in 2016, the following areas are planned to open in KidZania: With the support of Roscosmos and ORKK, a unique space center will be created where children will be able to study the legendary space professions from the inside; ALROSA will create a diamond mine; GC "Independence" - a tuning center, as well as a service center together with Castrol; PepsiCo will open the Fruit Garden juice factory, and together with Unilever, the Lipton tea factory, where children will be able to learn how tea is produced, from collecting tea leaves on plantations to the finished product. Danone will launch a mini-production of yoghurts, where children will try themselves as expert producers of dairy products.

No one will dispute the fact that children learn everything by copying their elders and playing. Only in the game everything should be real, like in big adult life. This is exactly how KidZania, an amazing game-based learning park, works. This is international educational project, whose task is to introduce children to various professions, provide the necessary knowledge and provide the opportunity to master certain practical and useful social skills, teach children independence and financial literacy.

The idea of ​​creation

The appearance of the first such children's park, and then a new global brand in the global entertainment industry, we owe it to the Mexican entrepreneur Javier Lopez Ancona. The first city of professions was opened in Mexico City in 1999. “Playing for adults” in a specially created “metropolis” gained such popularity that KidZania gradually began to open in many countries. The Moscow version of KidZania has become the 21st in the world and the largest among European countries. The children's city of professions occupies an area of ​​about 10 thousand square meters. meters and is located on two floors shopping center"Airpark" on Khodynskoye Field.

Virtual tour

To get into unusual city, each young visitor passes through a waiting room, like in a large airport. Here he receives a map of the city, boarding pass, bank card, on which there is a starting amount, as well as insurance and a numbered bracelet, thanks to which children are noted in their chosen professions.

By the way, the Employment Center will help you decide on a profession using special tests. Based on the results of this testing, experts will advise what may interest the child and what specialty is worth trying. In fact, a kind of career guidance. The organizers offer young visitors an opportunity to get acquainted with more than six dozen different professions. And, who knows, maybe the first visit to a wonderful city will play a decisive role in choosing a future specialty.

Kidzania has abandoned various clubs and master classes and lives by the rule: to invite every little visitor to immerse themselves in the real production process. And for your work, receive real wages in KidZanian currency and spend it at your own discretion.

And there is plenty to spend on! For example, rent a car and take your first driving lesson, or, wearing special equipment, try yourself as an industrial climber and climb up a building. Girls can get their hair and nails done. You can also learn dancing, drawing, photo editing, or listen to a lecture at the university. And these are just a few positions from a host of tempting offers.

The streets and squares of KidZania recreate the familiar infrastructure of any city. Post office and shops, a beauty salon and a chocolate factory, fire and medical services, a theater and television center, traffic lights at intersections and a mandatory attribute - trash cans. The city must certainly be clean! And children in this city come in all forms: sellers and buyers, doctors and patients, actors and spectators.

From the main square, cheerful sounds of music are heard every hour, and a crowd of spectators immediately gathers who came not only to find out the exact Kidzanian time, but also to see the hour-long ceremony - a wonderful theatrical performance that takes place to the enthusiastic applause of children.

What to do in KidZania for moms and dads

What should parents do while their children are taking their first steps in any type of professional activity? Sit in a cafe, go to a beauty salon or go shopping, relying entirely on the qualified workers of the town of professions.

And, of course, watch online the achievements of your son or daughter using video footage on your gadget. This is possible thanks to the bracelet that the child puts on when entering the land of KidZania. If desired, parents can always become spectators in the theater and see their child on stage or learn how to cook a new dish with him.

The gaming and educational space of KidZania, where everything works as in real life, welcomes thousands of visitors, and has already become a favorite among both young guests and their parents.

Recently, the first KidZania in all of Russia opened in Moscow.

- KidZania?! What is this? – many will ask.

KidZania is a whole city where children solve adult issues on their own.

Here they choose a job they like, earn local currency, visit banks and ATMs, spend money on services and purchases of interest, and back to work! And not just some kind, just to make money as quickly as possible, but self-selected, interesting and almost real.

In a word, if you have not yet found the answer to the question of how to choose a future profession for your child, this is one of the very interesting and bright decisions. Today – our reviews of KidZania. After all, we managed to visit there.

Well, now everything is in order.

Kidzania in Moscow - where to start? Choosing a profession while playing

KidZania is a network of educational parks around the world. Here children are given the opportunity to gain the skills of real professions in a playful way.

It all starts at the entrance. Each child entering KidZania is given a set of documents and, let’s say, accessories to become a full-fledged citizen of this very realistic country.

For each child we were given:

  • Safety bracelets – necessary to identify the child and to help his parents find him, if necessary.
  • Bank cards of local alpha bank
  • Maps of the area and all institutions of the city with the necessary notes about what kind of action can be performed in it.
  • Lunch coupons (huge green apple:), ice cream, juice, candy bar, probably consisting of muesli and chocolate)
  • Coupons for 50 local kids, which could be cashed or deposited on a card at the local alpha bank.
  • Insurance (as I understand it, it is needed to visit another country, apparently this means KidZania of other countries)

I also saw somewhere a mention of the Kidza passport... Citizen of Kidzania))), which is also useful for visiting other Kidza countries. We weren't given this

So. With all this set of amazing things, we finally found ourselves in a city for children!

There we saw streets with somewhat dim lighting, pretty, lit up for the occasion, street lamps and numerous illuminated signs.

“Kidzania Migration Service,” read the nearest one, “Employment center,” said the one opposite.

The Perekrestok store was located nearby.

beauty salon... And there is movement everywhere, everyone is busy with something.

The postmen rolled their cart past with a roar.

An ambulance passed by. And here come the police - they suddenly suspected the innocent ambulance driver of something, and began checking the documents.

Climbers bravely climb the walls

Fearless secret agents jump into an eight-meter shaft,

Nearby, brave firefighters are engaged in firefighting and make it a little difficult for the collection vehicle and the excursion bus to pass.

And what is this roar, stomping, drumming, chants... It was the Beremensky musicians who came out onto the street!

There is a Kidzoil gas station here - here a motorist who has received a license at a driving school can refuel his car.

Here is the STS film studio, and this is the Europe Plus radio station, an animation studio, a large theater,

school of photography and top models,

chocolate Factory,

and, of course, the Aviation Academy.

And so much more!!! You can’t count it or go around it in one session.

And everything is in order. We alone are newbies.

Our eyes widened and we were confused. What to do? We went to look for Alfa Bank, because the only instruction we understood so far was to visit Alfa Bank with our set of checks and cards in order to become owners of the starting Kidzocapital :)

And only after going to Alfa Bank did Marina finally make a decision:

- I need to go to the employment center! I want to work! There they will tell me how to choose a profession!

And it was a very good idea, because in fact, that’s what she came there for.

Why am I telling all this? Our confusion took time. And for a citizen of KidZania it is a very valuable resource.

The length of stay is limited to four hours. It would seem - much more? Yes, I don’t think it’s necessary anymore. But!

If your goal is to get acquainted with the largest number of professions that interest you, these four hours should probably be carefully planned in advance.

In my opinion, there are at least three reasons for this.

  • First, tickets are not cheap. I found out about this only now, when I sat down to write an article. We won tickets in a competition. And only now I realized how lucky we are :)
  • Secondly, if you don’t plan, the child will have very little time.
  • Third, for example, it’s too far for us. We drove through the whole city.

Well, what if you just want to walk there, marvel, take photos, sigh like this:

- Oh, what a pity that this didn’t happen in our childhood...

That planning is of absolutely no use to you.

How to find your calling in life? What a new KidZania visitor needs to know

So. If you, nevertheless, have decided to take seriously the question of how to find your calling in life by visiting KidZania, then let’s get down to business.

First. KidZania is a country where children decide. Let them decide.

What I want to especially note is that children under four years old have nothing to do there. In my opinion, and in the opinion of our youngest Masha, absolutely. Not counting the ice cream, which Masha ate too much out of boredom. There is a certain area for children and parents - Masha and I did not appreciate it.

I honestly don’t understand why such children have to pay admission. The area for children, in my opinion, is not entertaining, but expectantly distracting. Usually they don't charge money for this.

Just like parents, not everyone needs to go there. Only for those who really want to look and take photos.

This is a city where children decide for themselves. Because there is no entry for parents. All activities for children. Parents are observers of what is happening with their children behind glass, behind a counter, or simply on a monitor screen.

They will also not be allowed to provide children with assistance that prevents them from adapting to an independent world.

Taking a turn or giving your child valuable advice while studying or receiving a service will most likely not work. Just take pictures.

Therefore - advice. If you have a child seven years old or older, send him alone. It will be more effective and interesting. I am sure that without you, your child’s answers to the question of how to find his calling in KidZania will be revealed faster.

The child will need a backpack or purse to put all their coupons and documents.

Third. Activities. How to choose a future profession for a child in KidZania

Here's the map Kidzania activities. Those. what a child could do there.

WITH brief description, age limit, duration of the session and the amount the child will earn or pay, depending on whether it is work or a service.

Be sure to let your child study it in advance (on his own, of course - this will be training 🙂).

Yes. At the entrance to each institution there is a sign like this with a similar description of the activity.

Fourth. Learning to plan and prioritize

What was a little annoying was the constant waiting for my turn. In many places there were signs like “Enroll in the ensemble using coupons. Tickets will be issued at 14.00.”

It turns out that a watch wouldn’t hurt either. To those who can use them wisely. This time.

And this is two things - if a child has several preferred professions, it’s worth trying, if you come across a queue in one place, try visiting another for now. There is a high probability that the queue will clear up during this time. I repeat - they are not allowed to queue and go somewhere else.

And - hint - bonus

I would like to note that if your child’s choice falls on a profession, then, again, if I correctly understood the local money circulation system, he does not have to waste time visiting the bank at the beginning.

Yes, that's cool, of course! But if a child is going to work, why does he need money? He will receive them at the first try of a profession that interests him.

By the way, we found it difficult to spend these kidzas there.

We never got to the “crossroads”, but at the local “Children’s World” everything turned out to be very expensive. And there Masha could not spend her 50 kids.

Remembering that we had seen a candy store, Masha suggested making a very profitable investment in sweets,

but even here she was unable to realize her savings - the candies turned out to be for ordinary rubles. Just like the ice cream she found on sale there.

Fifth. About bracelets and finding children

The migration service, located at the entrance, manages issues of entry, exit, and searching for children using bracelets and a speakerphone. The bracelet knows how much time is left until the end of the session. To do this, you need to read information from it. This can be done when receiving a new skill or service (the child’s bracelet is scanned before starting), or at the migration service.

Sixth. Note to the hostess

Yes. And - lunch is served not far from the Naked Heart Foundation :). There are also tables where you can try to gnaw an apple, or just enjoy ice cream.

KidZania in Moscow is a country for children in a big city. Our reviews and conclusions

Much has been written, it’s time to know.

our reviews

  • Marina, seven years old, is delighted. I managed to do a little - four activities. They barely got her out of there. She had almost no interest in food and other attributes of a person’s comfortable existence. Has extensive plans for further visits fully armed.
  • Masha is two and a half years old. Not happy. They only let me be a dentist. After about ten minutes she decided that this was not for her :). Tired.
  • I – it was very interesting to watch! I couldn’t avoid going there at all :) Very quickly I got tired of constantly carrying Masha in my arms, explaining why they wouldn’t take her anywhere, and trying to photograph, see and hear something. By the way, be careful! Very efficient staff! As soon as I put my Cappuccino on the sidewalk next to me in order to open the door of the dentistry and rescue Masha, my fresh and aromatic coffee was immediately swept away into a very friendly scoop :)

Conclusions:

Kidzania is good for children who are more or less independent. These children are quite quickly transformed through KidZania into children who are simply independent, efficient and able to separate their own choices from the choices of their parents.

Kidzania is a network of children's educational and play parks, popular in Europe and around the world. One of these is located in the Aviapark shopping center in Moscow. A child’s activities in the park are tied to a business game - here you can master more than 100 professions, try yourself in different endeavors and even earn your first money in local game currency. Guests of the park are children aged from 4 to 16 years, and each of them has the opportunity to become a professional in any field.

The area of ​​KidZania is more than 10,000 square meters. According to the organizers, this area is comparable to the size of a football field.

Ticket price to KidZania park in Moscow

KidZania Park is open daily from 11:00 to 21:00. The duration of a child's visit to the park is 4 hours. There are several tariffs for entrance tickets to the KidZania park with an exact date - Comfort, Comfort Light and Super Light. Evening tickets are cheaper than daytime tickets.

Tickets with exact date:

  • Children aged 4 to 16 - from 990 rubles

Open date tickets:

  • Children ages 0 to 1 - free
  • Children aged 2 to 3 - 590 rubles
  • Children aged 4 to 16 - 1590 rubles
  • Accompanying adult - 690 rubles

Also, the cost may vary slightly depending on the hour of visit. You can select the exact date and book your ticket on the official KidZania website.

By purchasing a ticket from open date, you can visit the park any day from the date of purchase. In addition, you can purchase a certificate for Kidzania by ordering on the website and receiving it at the box office.

Project history

The first KidZania park opened in Mexico in 1999. It was one of the first amusement parks in which a child was immersed in a business game. The project was a huge success internationally, and soon such parks opened in other countries. There are several business parks in Europe, but Moscow's this moment is the largest.

It is known that about $30 million was spent on the construction of Kidzania in Moscow, and large-scale Russian companies and brands are partners in the project.

The opening of the first KidZania in Russia and the 21st worldwide took place in 2016.

Description of the KidZania park in Moscow

The game that a child is immersed in does not begin with the choice of profession - first you need to make a trip to the country of KidZania. At the “local” airport, little guests are greeted by a real airplane. There, for safety, the child is given a bracelet with a chip so that the parent can easily find it in the park. Also, during the “flight”, the child is given 50 units of local currency - kidzo, a KidZania country card, a bank card for cash transactions and a meal voucher. The park is equipped with an information table, it is installed at the entrance so that guests can quickly find their way around.

According to the organizers, every park employee knows how to communicate with children and knows the right approach to them.

KidZania is located on an area of ​​more than 10 thousand square meters, so there is plenty of space here. The organizers took care of the realism of the “country”, so the streets and buildings built for children’s business games look very natural. According to guests, the park is equipped with modern and safe equipment, as well as bright lighting. By the way, in addition to avenues and streets, there are squares, monuments and statues. In addition, the country of KidZania has its own history, state symbols and anthem.

In addition to various playgrounds equipped for children, KidZania has recreation areas designed for parents, who, by the way, cannot be involved in the game process. For adults, the KidZania park has a library, a coffee shop and a relaxation room. There is also a daycare center for very young visitors, where you can leave your baby for a couple of hours.

Entertainment in the park

In the park, a child can choose a profession from a huge range and master it. Each profession has its own age limit and criteria that young candidates must meet. Also, for every profession different levels wages. For example, only a KidZanian citizen over 7 years old can become the host of a news program on the STS channel, and in this way you can earn 10 kidzo.

List of the most popular professions that can be learned at KidZania Park:

  • Reporter (7+) - the participant films a report on events, going out onto the streets of KidZania
  • Policeman (4+) - the participant keeps order in the city and draws up a route for the patrol
  • Theater actor (4+) - first, children learn acting, and then perform on the stage of KidZania
  • Cook (4+) – training in cooking and healthy food recipes, participation in a master class
  • Postman (4+) - the child learns to sort letters, and then delivers correspondence to various addresses in the KidZania park
  • Musician (6+) - a little guest learns vocals and performs on the local stage
  • Surgeon (7+) - a child participates in a surgical operation that is performed on a mannequin

It is also interesting that the KidZania park has its own chocolate factory, where you can prepare sweets, and then taste them and treat them to your parents. In addition, KidZania has many creative workshops and an animation studio. Everything here is practically real: little doctors treat patients, creative guys star in programs at a television studio, each “employee” earns their own money and spends it.

In other words, by taking part in such master classes, a child may have a primary understanding of the adult world, work, learning skills, and will also have his first experience of earning money on his own. During the time spent in the park, you can master several professions at once, learn financial literacy, and, perhaps, find your passion for many years.

Holidays and events

In addition to the main activity of the park, business games for children, there is something else here - entertainment events in various formats. Only for children's birthdays there are several types of celebrations: an introductory tour with a visit to a local restaurant, quests, entertainment with further free visits to the park, as well as creative master classes. Kidzania also offers entertainment for adults - sporting events, detective quests, corporate entertainment and much more. You can view the prices for events on the official website of the facility.

Why it's worth a visit

Children's park Kidzania in Moscow is really worth a visit. It is very large-scale, its dimensions amaze the imagination, and any child can find suitable entertainment for themselves in it - here you can practice dancing, singing, medicine, drawing or cooking. Also, your child will receive a detailed understanding of how the economy and the labor market works, in addition, he will receive his first earned money, which he can spend on his own. In other words, relaxation in the KidZania park is not only interesting, but also educational. It will also be a plus to have it in the park huge amount areas for adults where parents can relax comfortably while their children spend time usefully learning various crafts.

Important points when visiting

According to reviews from many visitors, when visiting the Kidzania park in Moscow, you should pay special attention to several points. Firstly, to carry things you need in the park, such as your KidZanian passport or country map, you need a bag or backpack. Secondly, according to visitors, the child should be dressed in the most comfortable clothes, since some games involve activity or a uniform. Thirdly, in order not to miss important things and not waste time in vain, it is worth equipping your child wristwatch or by phone.

There are also several rules in the park that both adults and young visitors need to remember:

  • Children under 7 years old can visit the park only with their parents.
  • You must keep the purchased ticket until the end of your stay in the park.
  • Taking photos and videos in the gaming zones is prohibited.
  • Children are prohibited from visiting the “adult” recreation area.
  • It is also prohibited to visit play area with drinks and food.
  • Purchasing a ticket for an adult accompanying a child is mandatory.

How to get there

KidZania Park is located on the 4th floor of the Moscow Aviapark shopping center, located on Khodynsky Boulevard, 4. You can get to it in different ways. Firstly, you can get to the park by metro, getting off at the Dynamo, Savelovskaya or Polezhaevskaya stations. Getting from the metro station to the shopping center itself is also not difficult - the Aviapark branded bus will take everyone there. You can also get to the shopping center by own car by entering the address in the navigator. In addition, you can get to the shopping center by taxi using Uber or Yandex.Taxi.

KidZania Park on Google Panorama

KidZania Park on video