Ochakovsky kvass factory excursions. Museum of Russian traditional drinks "Ochakovo" and a tour of the plant. "Ochakovo" is a group of companies under a single brand

MPBK "Ochakovo" has been on the market for more than thirty-five years, and all this time it has been effectively operating and developing. Today the company includes more than 10 enterprises.

The plant was founded in 1978 on the eve of the 1980 Olympics; the company was tasked with quenching the thirst of athletes around the world. Today “Ochakovo” strives to create a market for products - natural, healthy, without the addition of preservatives, artificial additives and other substances harmful to the body. “Ochakovo” is exclusively natural drinks produced using environmentally friendly raw materials, which is why the company’s products are decorated with the “100% natural product” sign.

The Ochakovo company is one of the most modern enterprises not only in Russia, but also in Europe. The Moscow beer and non-alcoholic plant "Ochakovo", like all regional factories, is equipped with the most modern equipment from leading European companies: "SIG Simonazzi" (Italy), "Sidel" (France), "Buhler" (Switzerland-Germany), "Steinecker" (Germany), "Holvrieka" (Belgium), "Filtrox" (Switzerland), "CFT" (Italy).

The company confidently maintains the highest level of quality in production and is constantly expanding its range. The Moscow enterprise is designed for an annual production of 750 million liters of beer, 200 million liters of low-alcohol cocktails, 154 million liters without alcoholic drinks, 200 million liters of natural kvass, 8 million liters of strong alcoholic drinks and wine.

The Ochakovo company's assortment includes a wide selection of products, including beer, kvass, juice, mead, non-alcoholic and low-alcohol drinks, drinking and mineral water, wine and vodka.

Without exception, all kvass are made using double fermentation technology: yeast and lactic acid. Only such kvass is healthy and corresponds to the cooking traditions known in Rus' from time immemorial.

At ZAO MPBK "Ochakovo" all types of beer are produced using classical technology. High gravity brewing and adding more than 20% unmalted materials is not acceptable.

The Ochakovo company in the beer market is represented by such brands as Ochakovo, Yachmenny ear”, “Stolichnoe Double Golden”,"The Brewer's Secret"», "Altstein" and others. Among the kvass are “Ochakovsky”, “Kvasyonok” and the new white sour kvass “Family Secret”. Gin-Tonic and Mead are widely known on the low-alcohol cocktail market.« M." A new direction has been launched - the production of high-quality natural 100% juice mixtures Goodini and JuiceTeam juices and nectars. The new category is designed to provide Russian consumers with high-quality, natural and healthy juices.

Ochakovo products are recognized both in Russia and abroad: Ochakovo drinks are supplied to 60 regions of Russia and more than 30 foreign countries, such as the USA, Germany and others.

Competitive advantages of Ochakovo drinks:

• Naturalness. Ochakovo produces drinks exclusively from natural raw materials, the history of which is well known.
• Innovation. All beer and non-alcoholic factories have equipment from the world’s best manufacturers, and professional technologists of the highest Soviet school and modern European-level specialists work on the creation of drinks.
• Traditions. Ochakovo is always looking for traditional recipes. Unique developments of brewers, kvass makers and technologists allow us to convey the real taste and everything beneficial features drinks to a wide range of consumers.
• Technologies Ochakovo considers it important to produce beer and kvass in accordance with classical technology

The excursion to the Ochakovo plant begins with the museum of traditional drinks. In Moscow, this is the only museum of its kind, which displays about 700 exhibits showing the process of beer and kvass brewing in the nineteenth and twentieth centuries. Of course, there are other beverage museums in the capital, but only Ochakovo has a museum of beer and kvass.

Together with the guide, we walked through the main production sites. On such excursions, children are usually told about how kvass and lemonade are made, while adults learn about the technology of beer production and, of course, taste it.

"From now on, nothing more was used for any beer except malt, hops and water in all our cities, on market squares and throughout the whole land" - Bavarian Beer Purity Law of 1516 (Das Reinheitsgebot).

Ochakovites claim that they brew beer in compliance with this law and that even they are the only large factories in Russia who comply with its requirements. Hence the modern equipment and these complex production complexes made of pipes and containers. However, beer today can be brewed without adhering to classical technology, i.e. some producers replace malt with unmalted materials. Therefore, you need to read the label carefully. Hops, malt, water and yeast - this is the recipe for classic beer.

Hop

There are a minimum number of people at the plant, since all processes are automated

Elena Dudina, head of brewing production, can talk endlessly about her work. She explained why most beers from some producers are bottled literally from the same barrel. We are talking about “high-density” or high-density brewing. This technology allows you to quickly prepare a product, bypassing generally accepted traditions. First, dense beer is brewed, with a high degree, and then diluted with water in different proportions.

Kvass filling line

PET bottles are blown from these blanks

Stand for comparing kvass and kvass drinks from different manufacturers. Here Ochakovites compare their real kvass with other kvass and kvass drinks - obtained by adding unnatural ingredients: flavorings, citric acid and other additives that cannot be in real kvass.

The excursion I took was an anniversary one; the Museum of Russian Traditional Drinks opened exactly five years ago. Special guests came here for this occasion. Do you recognize?

Alexander Fedorov is the same merchant from the beer label.
- Do people often recognize you on the street?
- Thank God no! Rarely, saleswomen are mostly aged.
- Aren’t you tired of living in one way for so many years? Is shaving a beard prohibited by contract?
- What do you! Of course not. I can shave it if I want.

General Director of the Ochakovo company Vladimir Antonov opens a new part of the exhibition

Part of the street exposition consists of gifts to the plant from the Ministry of Defense.

Alexey Kochetov (president)

Beer, low-alcohol cocktails, kvass

Brewing company "Ochakovo"- Russian manufacturer of beer and soft drinks.

Story

The core of the Ochakovo group of companies is the Ochakovo beer and soft drink plant (ZAO MPBK Ochakovo), launched in Moscow in 1978. The Moscow Beer and Soft Drinks Plant was built on the eve of the Moscow Olympics-80 in order to provide participants and guests of the festival with beer and soft drinks.

In the first years of operation, the plant produced only beer: “Stolichnoe”, “Zhigulevskoe”, “Barley Ear”. In 1979, equipment for bottling soft drinks was installed at the plant, which, in particular, helped provide the population and guests of the capital with Pepsi and Fanta drinks during the 1980 Olympics.

In the 2000s, the owners acquired and created a number of other enterprises: breweries in Krasnodar, Penza and Tyumen, malt houses in the Lipetsk and Belgorod regions. The company also owns vineyards on the Taman Peninsula and produces dry wines (“Southern Wine Company”).

Activity

The company's share of the beer market is about 4%, low-alcohol cocktails - more than 10%. Ochakovo is Russia's largest producer of kvass.

In 2006, the market share of bottled kvass was 48.6%; Deka was in second place with 15.8%.

In the ranking of the most dynamic companies in Russia, according to the magazine "Secret Firms", ZAO MPBK "Ochakovo" occupies 292nd place, the average annual growth over the past 5 years was 10.2%, the increase in 2008 was 42%.

Trade union

In December 2009, members of the Ochakovo trade union abandoned their parent organization, the Trade Union of the Agro-Industrial Complex of Moscow, and created their own Interregional Association.

The interregional trade union of workers at the Ochakovo beer and soft drink plant was created on February 15, 2010 and at the very beginning numbered about 600 people. Now the trade union represents the interests of more than 2 thousand workers from branches and subsidiaries of the Ochakovo company. Almost all top managers of the Ochakovo company are members of the trade union.

The balance of power in the Russian kvass market is as follows as of September 2009: Ochakovo 37%, Deka 30%, Eugene Bougele Wine (TM Pershin, Pepsi distribution) 6.5%, Coca Cola HBC (TM “Mug and Barrel”) 6%, “Baltika” (TM “Khlebny Krai”) 2.3%.

The Bacchus company, owned by the Ochakovo plant, which produced such low-alcohol cocktails as Sidor, Orange and Gin Tonic, declared bankruptcy. The Vedomosti newspaper writes about this. According to Rosstat, “Bacchus” has not been operating throughout 2009 - the production of cocktails has moved to the Penza branch of “Ochakovo” and to the company’s main plant. In 2008, Bacchus produced 3.9 million deciliters of low-alcohol drinks worth 1.1 billion rubles. This is about nine percent of the total Russian market. Tax claims for 2005-2006 led to the bankruptcy of Bacchus. According to the Federal Tax Service, Bacchus used a circular scheme, which made it possible to save on income tax and VAT. Bacchus disagreed with the tax authorities’ decision, but at the beginning of June 2009, the Federal Arbitration Court of the Moscow District took the side of the Federal Tax Service. As a result, Bacchus will have to pay more than 700 million rubles in taxes, fines and penalties to the treasury. If “Bacchus” cannot return the funds to the tax authorities, then the Federal Tax Service will have the right to recover funds from “Ochakovo”. The amount of the fine is significant for the company, since the plant’s net profit for the entire 2008 amounted to 400 million rubles. At the same time, Ochakovo’s revenue exceeded 12 billion rubles.

Logo

Changed 1 logo. The current one is the 2nd one.

• In 1978-2001 the logo was the word "OCHAKOVO" in white letters and capital font with a large "O" at the beginning and end.
• From 2001 to the present, the logo has been the word "OCHAKOVO" written in red capital letters in a semi-bold capital font.

Notes

see also

Wikimedia Foundation. 2010.

• Ochakov (armored cruiser)
• Ochakovskoe

See what “Ochakovo (company)” is in other dictionaries:

Ochakovo (brewing company)- This term has other meanings, see Ochakovo. CJSC MPBK "Ochakovo" Type Closed joint stock company ... Wikipedia